Recommendations

Through our research and studies conducted, we have narrowed our focus on a few brief

 recommendations. Our goal is to provide the most useful information for building this

brand’s social media presence. The following recommendations are a result of our

findings.

​

​

Understand Where the Audience is

 

• Instagram and Snapchat was used more than Facebook and other social

• media platforms

• Instagram allows for more audience engagement and content than Snapchat

• Multiple platforms should be used, but Instagram should be utilized most to

• ensure the best results for consumer activity

 

Appoint a Manager or Director

 

• Put out content daily to stay relevant within news feeds 

• Engage with your followers/audience consistently to build a loyal following by using polls, questionnaires, and other forms of customer feedback to help you determine what the audience is looking for or what their wants are

• Quick and efficient responses builds a positive consumer rapport

• Giveaways and contests can be used to attract clientele and expand your audience 

​

Utilize Micro-Influencers​​

​

• Define what metrics will be essential to measuring success

• Make sure to outline a set budget at the planning stage

• Find and Verify Micro-Influencers to Work With

• Preferably work with influencers who have high engagement rates, posts consistently, and has a distinct personality or voice

• A few ways to find and verify influencers would be to pay attention to your Instagram comments and tags, monitor your branded hashtags, and use third-party influencer tools

• Negotiate Fees and Create an Influencer Agreement Contract

• Rates can fluctuate - so be ready to negotiate a fee based on your budget and expected deliverables

• When the fee has been agreed upon, create a contract that includes all relevant information, including: payment, briefing materials, content deliverables, deadlines, approval process for deliverables, length of the contract, usage rights, exclusivity clause, endorsement disclosures, and cancellation clause. 

• Track and Monitor Results​

​

Advertise Business Welcomingly

​

• Hang “Hampton Designs Studio and Shop” sign

• Advertise out front parking for across the road

• Post goals and passions of business on social networks 

 

Each contribution to these five recommendations will assist in boosting your shop’s clientele and yearly revenue.  

​